If you are looking to speed up your WordPress site in 2021, then you are in the right place. Here I have discussed easy hacks that you can apply to your blog as well.
Increasing the website’s speed is something you need to worry about because users prefer to browse websites with better page load speeds.
Fast page loading improves user experience, improves page views, and helps your WordPress SEO.
Today’s digital world is all about speed and efficiency, if your website loads slower than expected there is no doubt that your traffic is being directly affected.
In this post, I will share the 7 most useful tips to optimize your WordPress website speed and performance to load faster. But first, let’s deeply understand the importance of the best loading speed of the site.
Why is speed important for your WordPress site?
If your website loads in seconds it can have a significant impact on conversions and your overall user experience. Basically, visitors love the website with great UI and it also increases the trust flow.
This is because studies show that delaying a load time of 1 second can reduce conversions by nearly 7%.
And approximately 53% of website visitors leave the website if it takes longer than 3 seconds to load.
And do you know that page speed directly or indirectly affects the search engine ranking of your pages too?
If not then, starting May 2021, Google will use your website speed as a ranking factor, measuring the type of experience users have on your website.
So you need to take the speed of your website seriously, otherwise, in this competitive world, you will lag behind everyone.
How to check your website speed?
If you are a beginner and struggling to know, how you can check the website speed of yours to get an idea of whether it is slow or fast. Here is the tutorial for that.
You need to analyze your website’s current loading time. Please note that this speed can vary from page to page because it depends on several factors, namely:
- Page size,
- How many requests it generates,
- Is it cached or not,
- And finally what type of content (static or dynamic) it hosts.
The website homepage is usually used as a benchmark for testing load times. To check website speed, the following three tools are often used on the network:
Let me illustare you, how you can chcek using both tool.
Check Using MonsterInsights
The easiest and recommended way to check your website or pages loading speed using MonsterInsights. You don’t have to visit any third party toll again and again to check it.
This shows you all your website report directly in the admin of WordPress dashboard. MonsterInsights is the best google analytics plugin for WordPress. And using this plugin, you can easily set up Google Analytics code on your site without any hassle.
Note: If you haven’t installed any Goole Analytics plugin, then I would recommend you to install the MonsterInsights plugin. It is free.
If you have not installed MonsterInsights on your website, then you can follow this guide on how to install Google analytics, to install it first and proceed with this later on.
Once you have successfully installed and activated this plugin on your blog. then navigate to Insights » Reports » Site Speed as shown below. You will see detailed reporting of load speed for both mobile and desktop mode.
Besides all this detailed reporting, you can see the opportunities and suggestions in the areas where you have to work and how you can improve them as well.
Check Using GTmetrix
GTmetrix is another tool through which you can analyze your website or single pages performance.
To check, just visit the GTmetrix website and put your website URL or any other pages URL and click on “Test Your Site”.
You will see the detailed report in front of you. You can check my website performance.
Isn’t it amazing?
I will share below, how my website performance is so great. Just scroll below to know more. with this performance.
Reasons for slow speed for your site
1. Web hosting – If your web hosting server is not configured properly it can slow down the speed of your website.
2. WordPress Configuration – If your WordPress site doesn’t have cached pages, it will overload your server causing your website to slow down or crash completely.
3. Page size – most of the images are not optimized for the web.
4. Bad Plugins – Using poorly coded plugins can slow down your website significantly.
5. External Script – External script such as advertisement, font loading, etc. It can also have a big impact on the performance of your website.
How to Speed Up Your WordPress Site in 2021?
Now let’s talk on how to speed up web page loading time in wordpress.
The speed of your site on WordPress depends on many factors. This can include your website hosting, plugins you use, images, your website settings, external scripts, and much more.
Today I am sharing seven tips to help you speed up WordPress and reduce WordPress loading times. Its main purpose is to offer your users fast loading pages.
1. Choose a better web hosting provider
The main factor affecting website speed is your WordPress website hosting.
It seems like a great idea to host your new website with a shared hosting provider that offers “unlimited” bandwidth, storage, email, domains, and more.
The problem we usually miss with these offers, however, is that shared hosting environments don’t offer good load times during peak hours, and most don’t offer 99% uptime each month.
Fortunately, the web hosting industry has advanced with technology and the prices of cloud hosting providers have fallen over time.
If you can afford cloud hosting then Cloudways hosting is perfect to kickstart your online business in 2021.
2. Use a cache plugin to boost website speed
Instead of going through the entire page creation process each time, your caching plugin creates a copy of the page after the first load and then makes that cached version available to every subsequent user.
Your server fetches information from your MySQL database and PHP files. All of this is then incorporated into the HTML content that is served to the user.
It’s a long process, but you can skip a lot if you use caching.
There are very good WordPress caching plugins available, but to speed up your WordPress site, I recommend using the WP Rocket plugin (premium).
My website performance as shown below is because of this plugin only. You can use this powerful plugin to load your website within 1 second.
3. Use a theme that offers fast loading times
If you want to speed up your WordPress site, it’s important to choose a theme that is optimized for fast presentations. Many WordPress themes are visually stunning but are poorly coded and can have a big impact on load times.
In order to choose the right theme for your website, we recommend choosing a theme that is simple and clean.
It’s best to avoid themes with lots of animation, complex layouts, flashy designs, and other useless features. Usually, such topics can slow down your site.
4. Compress Image to speed your WordPress site
Uploading very large images and videos will slow down your WordPress site significantly. Having said that, another solution to speed up a WordPress site is to compress your media files.
There is a free WordPress plugin that can automatically reduce all image sizes so you don’t have to do this multiple times for each photo. Alternatively, you can try TinyPNG – an excellent tool for image optimization.
Firstly before uploading on your website, firstly compress it and then upload it. By doing this you will save approx 70% of your space per image.
Alternatively, you can use LazyLoad plugin to enable the webP format of the image on your website using plugins like Imagify or shortpixel.
In short, a smaller file will make your page load better.
5. Remove unused plugins and themes
Aside from the fact that you have to keep your plugins and themes up to date, removing unused plugins is the next step in having a fast site.
Unused plugins and themes not only represent a security flaw but can also reduce the performance of a WordPress site.
In order to remove unused plugins, you must first deactivate them. You can then open the list of inactive plugins and delete the ones you no longer want.
To remove unwanted themes, simply go to the plugins section to remove the plugin you no longer use.
The best way to fix this issue is to use WP Rocket again. This plugin will perfectly eliminate this issue without letting your play with tedious codes.
7. Always use CDN
With the help of content delivery network or CDN, you can incres your website speed load time t every visisors from wherever they are trying to access.
Basically hosting copmaiies provids diffrent web hosting centres from where you have to choose anyone nearer to your vsisotrs are coming from.
Let’s suppose most visitors on my website are from Europe so before purchasing any hosting, I will select data centres near to Europe only. So that my audience can get grate experience while they try to access my website.
But what if any visitor trying to get access from Australia or some other parts of the world. Then here, the use of CDN is required.
CDN will cache the static content of your website like images, fonts, stylesheets. And whenever any user tries to access it, CDN will show it without any delay from the nearest server.
You can use Cloudflare free CDN service for your website. I am using it on all of the sites and you should use it too.
8. Don’t upload videos and audio directly to WordPress
A good practice to speed up your WordPress site is never to upload video and audio files directly.
This is because hosting audio and video files on your server takes up a lot of bandwidth and slow down websites. It also increases the website backup size, which can further reduce website performance.
A simple solution to this problem is to embed all media files in your blog posts and landing pages. Popular streaming platforms such as YouTube, Vimeo, and DailyMotion have embedded codes for all of their videos.
9. Avoid using too many special fonts
Like themes, fonts can play a big role in speeding up your WordPress site quickly. Having fonts pop up quickly can improve the performance of your website by eliminating the need for users to wait for the visuals to load.
However, using too many custom fonts can slow down your website.
For this reason, we recommend that you choose a font for your website and use it throughout your designs. This reduces the time required to load each custom font and provides a fast user experience.
Final Words on Increasing your site speed
That’s all! We hope this article helped you speed up your wordpress site and performance. Go ahead and try these techniques.
The most important tip that I personally use on my website and recommend you to use a powerful cache plugin like WP Rocket to get faster loading pages without any hassle.
Test your site speed before and after using these best practices. You will be surprised that these changes make WordPress even more effective.